Linkedin is a social media platform where small businesses, and big ones, professionals connect to share tips and strategies while promoting their company.
With almost 700 million users (40% of whom look at the site daily), the company page is a great way to establish relationships with other entrepreneurs, employees, and even potential customers. It’s also a great place to get marketing strategy ideas.
LinkedIn is a fantastic tool to connect with like-minded individuals and promote your company if you’re a small business owner looking to expand your marketing reach. Like all marketing mediums, it’s essential to develop a strategy before you start posting content.
We’ve outlined a few Linkedin tips for your small business, so you can start generating leads from LinkedIn. You’ll also find more about LinkedIn marketing strategies.
- Is LinkedIn Really Effective?
- Importance Of A LinkedIn Marketing Strategy
- 1. Cross-Promote Your LinkedIn Profile
- 2. Publish Content Regularly
- 3. Encourage Your Employees To Connect With Your Company’s Page
- 4. Take Advantage Of LinkedIn Groups
- 5. Create A Showcase Page
- 6. Consider Using LinkedIn Ads To Increase Traffic
Let’s dive in.
Is LinkedIn Really Effective?
When they come across creating a LinkedIn page, most people always wonder: Is it really necessary to create a LinkedIn page? The short answer is yes, it is. There’s no better platform to interact with professionals and explore the business world than LinkedIn!
The social media network – previously seen only to advertise job opportunities – has played a vital role in content marketing and marketing strategy.
LinkedIn has established itself as the best platform for lead generation, and you should definitely consider LinkedIn as a strategic marketing priority.
If you work with B2B marketing, there’s no doubt that you should use this social media in your business strategy.
Importance Of A LinkedIn Marketing Strategy
According to data released by LinkedIn, about 756 million members use the platform, which is present in more than 200 territories worldwide.
Over 57 million businesses and 120,000 schools have LinkedIn accounts. So, it’s obvious that taking advantage of the potential of this network is something to consider in your LinkedIn marketing strategy.
First of all, you need to create your company page on LinkedIn. To create a company page, you need to:
It’s where you share important details like what you do, who you do it for, why customers should choose you instead of your competitors and where you link to your website.
Remember to add your beautiful logo to your profile picture, allowing your visitors to recognize your brand at a glance. The tagline section of your LinkedIn page profile is a valuable piece of real estate. That’s where you should share your company’s unique value proposition.
- Click the Work icon in the top right corner of your LinkedIn homepage
- Now, choose the Create a company page option and click it
- You’ll see two options: small business or medium to large business. Choose according to the size of your business.
- Put all the information on this part: profile details, page identity details, and company details.
- Click Create page.
There you go – your company page on LinkedIn has been created. Now, you need to optimize this page for your followers if you want to get some results.
It’s essential to write your tagline with your followers in mind. Don’t just tell people what you do – tell them how you serve your target followers.
Consider your followers’ problems, and explain how you can help them in one concise sentence. Don’t worry; you’ll have more space to talk about your company in the About section, where you’ll add more details about your business.
This section is a great place to include some industry-specific keywords that your followers may use. Remember to use them naturally so it doesn’t look like you’ve just stuffed your description with keywords.
Be sure to fill out the remaining sections of your LinkedIn page profile, such as the phone number, website, industry, company size, and type of business.
1. Cross-Promote Your LinkedIn Profile
Once you have your LinkedIn profile set up, you’ll need to cross-promote it through your other marketing channels. Add the LinkedIn icon on your website and your email signature, and link it to your profile.
Also include your LinkedIn profile information in the profile sections of your other social media accounts, such as Facebook and Instagram.
Cross-promoting your different profiles helps your audience reach you easily on whichever platform they choose. It saves them from having to look up your LinkedIn details separately. Plus, it’s a way to show your audience that you’re an established organization with valuable industry-specific information to share on a credible platform like LinkedIn.
2. Publish Content Regularly
Here’s the thing about any social media activity: it’s only valuable if you publish content consistently. Consistent presence requires time, but it provides a good return on investment.
Also, a LinkedIn user who stops at your company page will see that it’s a busy page and think: “Wow, this LinkedIn feed is gorgeous and has useful information!” This is how you gain followers as well.
You can also start browsing your competitors on LinkedIn to see what kind of content they publish. Check to see which posts get the most engagement: Do the viewers like posts with images and comment on ones where there is a question? Or do they like the ones with videos more than anything else? This will help you determine which type of media you should be sharing.
Consider what kind of information your audience wants to read. Are they looking for solutions to specific problems? Do they want to learn about industry advancements? Are they searching for posts that share or challenge their own opinions?
Remember that your LinkedIn profile should follow your company’s brand guidelines. Even though it’s not on your website, you should still use your brand voice and tone in your social media posts. Tag relevant people in your posts, like business partners and subject-matter experts, to increase their visibility.
It’s important to post social proof about your products and services. Most people don’t want to buy from a company they don’t know well yet, so putting depositions and providing social proof is also a good LinkedIn marketing strategy.
If you don’t have any connection with your customers and any content from them on their thoughts about your business and products, ask them and start implementing this in the next sales.
3. Encourage Your Employees To Connect With Your Company’s Page
Did you know that on average, employees have a network ten times larger than the number of followers their company has? Leverage this resource by asking your employees to follow and interact with your company’s page.
When your employees like or comment on your articles and posts, that content is shown to their connections, giving you a far wider reach than you usually have. It’s a simple yet effective way to boost your profile and let your network do the work for you.
You can act just like an influencer and with every post your company makes in the feed, speak it out loud at the office (or put it on Slack) to ask everyone to like it and maybe even share their stories.
While asking employees to share your company’s posts is one way to achieve this LinkedIn marketing strategy, you can also make it easier for your employees to engage.
For example, if you’re posting something about a product advancement, email your product team to share their experience working on that product in your post’s comments. It’s important to add value to gain exposure, not just like or comment.
4. Take Advantage Of LinkedIn Groups
LinkedIn has millions of people across different industries using LinkedIn groups.
Join the conversations to connect with other members who can become a critical part of your network. However, these groups will only be valuable if you put in as much as you want to get out. Focus on building authentic connections instead of bombarding members with messages about doing business with you.
Develop a LinkedIn marketing strategy to get the most out of these groups. Research specific members you’re interested in connecting with and see how to add value for them:
Can you introduce them to another connection or invite them to another group that might interest them?
Be sure to gain visibility in the group by participating in discussions with valuable and actionable content. Refrain from making sales pitches unless invited to, as that might cause others to ignore your posts.
5. Create A Showcase Page
If you have different brands, product lines, or audience segments, a Showcase page may benefit your LinkedIn marketing strategy. Think of a Showcase Page as a child of the main parent page. Here, put the spotlight on different brands or initiatives and give them a place to shine on their own.
Members can follow this page just as they would your regular page, and it’ll give you a chance to call attention to particular projects or business units.
Be sure to build content marketing and graphics that’ll entice others to keep reading, just as you do on your main page. Remember that you’ll need to create a unique LinkedIn marketing strategy for this page, so you’re not just repeating the same content marketing from your main page.
6. Consider Using LinkedIn Ads To Increase Traffic
LinkedIn Ads provide ways for your business to get in front of as many eyes as possible. You can choose from several options.
- Sponsored InMail, which allows you to send targeted messages to an audience segment, is an excellent way to promote webinars and social events while generating b2b leads.
- If you’re interested in raising awareness for a specific company event or initiative, try Sponsored Content Marketing. You can increase the number of qualified leads to your website through this form of advertising and up your LinkedIn follower count. It’s also an excellent way to increase engagement on your posts.
- If you’re in the b2b space, Text Linkedin Ads are perfect to increase visibility and get your company seen by your target audience. Use them to drive traffic to your website for specific promotions or to attract high-quality candidates for your open positions.
Get Ahead With A LinkedIn Marketing Strategy
Either by natural means, making connections in LinkedIn groups, engaging posts with content marketing or using LinkedIn Ads, LinkedIn marketing solutions are an excellent way to build your brand, increase revenue, and drive engagement. Develop a social media strategy before you get started, so you can be sure you’re offering your audience valuable content with each post.
Remember that nothing is set in stone. This social media provides a plethora of analytics, so use this LinkedIn analytics to determine what’s working and what’s not. Shift your content strategy accordingly, and you’ll see your follower count, engagement, and sales grow.
Did you like this guide of Linkedin tips for your small business? Which LinkedIn marketing strategy tactics are you already using on your career page feed? Tell us in the comments.