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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Web Redesign Without Hurting SEO
18 Oct

How to Redesign Your Website Without Damaging SEO
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When exhaustive keyword research and perfect SEO-focused content have put your website on the first page of search results, it is definitely something to be proud of. It takes a lot to achieve this, and there are always significant challenges along the way. Holding on to your high ranking can be just as challenging. Some site owners will see their site go from the first page of results to the second or third page and have no clue as to why it has happened. It could be caused by ignoring the latest...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...

How to Migrate Your Website Without Any Downtime
11 Oct

How to Migrate Your Website Without Any Downtime
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There are many reasons why you would want to migrate your website to another provider. Your current web host might not be offering you all of the services that you need, or you might be paying more than you should. Whatever the reason, there are plenty of ways you can prepare for the big move without affecting the website experience of your users and clients.  Moving your website can be stressful, especially if you cannot afford to be offline for a certain period of time. The biggest delay is normally getting...

Infographic header
9 Oct

Infographic: Things to Check if Your WordPress Website Is Down
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WordPress offers nearly limitless possibilities as a CMS. A lot of those come from various plugins and other add-ons that you can install to bring extra functionality to your website. However, when something breaks, these plugins and add-ons are often the culprits. If your WordPress website is down, there are a number of things you have to check first, to eliminate some of the worst possible options. In this infographic, we cover the most essential first steps to take. Click here to read the detailed blog post. Click on the infographic to...

Ways To Use Video On Your Website
8 Oct

6 Ways to Use Video on Your Website
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Did you know that by 2021, 82% of all internet traffic will be video-based? You cannot deny the popularity of video content when it comes to communicating with a virtual audience. That’s why, as a website owner, you need to be creative with how you use videos, and how you incorporate them into your digital strategy.  In this article, we’ll give you some interesting pointers on how you can make use of one of the most exciting and simplest marketing tools out there. So let’s get the ball rolling!  #1: Social Proof Through Testimonials Video...

How to Ensure Plugins Don’t Mess up Your WordPress Site Stability
4 Oct

How to Ensure Plugins Don’t Mess up Your WordPress Site Stability
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It's common practice for WordPress website owners to install plugins to extend the features and functionality of their website. There are plugins that provide enhanced security and allow you to monitor your site's performance. You can install plugins that will manage your backups, help you run a forum or chat service, improve SEO, minimize spam, and perform countless other site management tasks. As useful as they are, there's a potential downside to using plugins: They can break your website! However, if you use them carefully, you'll have nothing to worry about. But there are...